ZOFF, Japan's premier eyewear retailer e-commerce platform with more than 300 stores domestically and internationally, is excited to announce the launch of the "EASee Zoff Virtual Fitting" service. This innovative 3D web fitting feature, developed in collaboration with the virtual try on technology leader Auglio, will be available on the Zoff official online store starting Friday, March 15, 2024

The "EASee Zoff Virtual Fitting" service revolutionises the online eyewear shopping experience. Utilising advanced technology, it measures the distance between the eyes to enable accurate virtual try on of glasses and sunglasses, ensuring a fit close to their actual size. Moreover, customers can personalise their sunglasses by selecting their preferred frames and lens colours.

This service also features the "Zoff Staff Collection," where Zoff personnel curate their favourite eyewear, allowing customers to explore and try on various styles from a professional perspective directly on the official website.

Unique in Japan, Zoff will introduce three user-friendly modes for trying on eyewear: LIVE mode for real-time fitting, Video mode for a recorded experience, and Photo mode to capture and download images of the try-ons. These images come with detailed product information, facilitating a seamless transition of information between the online service and the in-store staff. Customers will be able to share their personalised specifications ahead of visit to the physical store.